4. Except as otherwise provided under a licensee’s condition of licence, every licensee must, beginning no later than May 1, 2011, post and keep posted on their website

• (a) the information regarding the conversion that is set out in the schedule;

• (b) a description of the steps that an over-the-air viewer may need to take to continue receiving and viewing the station’s over-the-air programming after the conversion;

• (c) the channel on which the station will broadcast after the conversion;

• (d) as soon as they are known, the date and time that the station will cease broadcasting in analog;

• (e) as soon as they are known, the date and time that the station will begin or began broadcasting on the post-conversion channel referred to in paragraph (c); and

• (f) if applicable, a description of the discrete geographic areas where a loss of service is likely to occur.

5. A licensee’s obligation to broadcast and post public service announcements ceases when the licensee completes their conversion and shuts off their analog transmitter.

6. These Regulations come into force on April 1, 2011.