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  1. Television Broadcasting Regulations, 1987 - SOR/87-49 (Section 6)
    Regulations Respecting Television Broadcasting
    •  (1) A licensee may broadcast a commercial message directly or indirectly advertising an alcoholic beverage only if

      • (a) the sponsor is not prohibited from advertising the alcoholic beverage by the laws of the province in which the commercial message is broadcast;

      • (b) subject to subsection (2), the commercial message is not designed to promote the general consumption of alcoholic beverages; and

      • (c) the commercial message complies with the Code for Broadcast Advertising of Alcoholic Beverages, published by the Commission on August 1, 1996.

    • (2) Paragraph (1)(b) does not apply so as to prohibit industry, public service or brand preference advertising.

    [...]


  2. Television Broadcasting Regulations, 1987 - SOR/87-49 (Section 2)
    Regulations Respecting Television Broadcasting

     In these Regulations,

    advertising material

    advertising material  means any commercial message and programming that promotes a station, network or program, but does not include

    [...]

    alcoholic beverage

    alcoholic beverage , in respect of a commercial message, means an alcoholic beverage the sale of which is regulated by the law of the province in which the commercial message is broadcast; (boisson alcoolisée)

    [...]



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