6 (1) A licensee may broadcast a commercial message directly or indirectly advertising an alcoholic beverage only if
(a) the sponsor is not prohibited from advertising the alcoholic beverage by the laws of the province in which the commercial message is broadcast;
(b) subject to subsection (2), the commercial message is not designed to promote the general consumption of alcoholic beverages; and
(c) the commercial message complies with the Code for Broadcast Advertising of Alcoholic Beverages, published by the Commission on August 1, 1996.
(2) Paragraph (1)(b) does not apply so as to prohibit industry, public service or brand preference advertising.
2 In these Regulations,
advertising material means any commercial message and programming that promotes a station, network or program, but does not include
alcoholic beverage , in respect of a commercial message, means an alcoholic beverage the sale of which is regulated by the law of the province in which the commercial message is broadcast; (boisson alcoolisée)