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Marginal note:Alcoholic beverages

• 5 (1) A licensee may broadcast a commercial message directly or indirectly advertising an alcoholic beverage if

  • (a) the sponsor is not prohibited from advertising the alcoholic beverage by the laws of the province in which the commercial message is broadcast;

  • (b) the commercial message is not designed to promote the general consumption of alcoholic beverages; and

  • (c) the commercial message

    • (i) does not attempt to influence non-drinkers of any age to drink or to purchase an alcoholic beverage,

    • (ii) is not directed at persons under the legal drinking age, does not associate an alcoholic beverage with youth or youth symbols and does not portray persons under the legal drinking age or persons who could reasonably be mistaken for such persons in a context where any such product is being shown or promoted,

    • (iii) does not portray an alcoholic beverage in the context of, or in relation to, an activity that is attractive primarily to people under the legal drinking age,

    • (iv) does not contain an endorsement of the alcoholic beverage, personally or by implication, either directly or indirectly, by any person, character or group who is or is likely to be a role model for minors because of their past or present position of public trust, special achievement in any field of endeavour, association with charities or advocacy activities benefiting children, or reputation or exposure in the mass media,

    • (v) does not attempt to establish an alcoholic beverage as a status symbol, a necessity for the enjoyment of life or an escape from life’s problems or attempt to establish that consumption of the product should take precedence over other activities,

    • (vi) does not imply directly or indirectly that social acceptance, social status, personal success, or business or athletic achievement may be acquired, enhanced or reinforced through consumption of alcohol,

    • (vii) does not imply directly or indirectly that the presence or consumption of alcohol is, in any way, essential to the enjoyment of an activity or an event,

    • (viii) does not portray an alcoholic beverage, or its consumption, in an immoderate way,

    • (ix) does not exaggerate the importance or effect of any aspect of an alcoholic beverage or its packaging,

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    • (xi) does not use imperative language to urge people to purchase or consume an alcoholic beverage,

    • (xii) does not introduce an alcoholic beverage in such a way or at such a time that it may be associated with the operation of any vehicle or conveyance requiring skill,

    • (xiii) does not introduce an alcoholic beverage in such a way or at such a time that it may be associated with any activity requiring a significant degree of skill, care or mental alertness or involving an obvious element of danger,

    • (xiv) does not contain inducements to prefer an alcoholic beverage because of its higher alcohol content,

    • (xv) does not refer to the feeling and effect caused by alcohol consumption or show or convey the impression, by behaviour or comportment, that the people depicted in the message are under the influence of alcohol,

    • (xvi) does not portray any person with an alcoholic beverage in situations in which the consumption of alcohol is prohibited, and

    • (xvii) does not contain scenes in which an alcoholic beverage is consumed or scenes that give the impression, visually or in sound, that it is being or has been consumed.

• Marginal note:Non-application

  (2) For greater certainty, paragraph (1)(b) does not apply in order to prohibit industry, public service or brand preference advertising.

• B.01.001 (1) In this Part,

  energy value

  energy value  means, in respect of a food, the amount of energy made available to a person’s body when the chemical constituents of the food, including protein, fat, carbohydrate and alcohol, are metabolized following ingestion of the food by the person; (valeur énergétique)

  ornamental container

  ornamental container  means a container that, except on the bottom, does not have any promotional or advertising material thereon, other than a trademark or common name and that, because of any design appearing on its surface or because of its shape or texture, appears to be a decorative ornament and is sold as a decorative ornament in addition to being sold as the container of a product; (emballage décoratif)

  supplemented food

  supplemented food  means a prepackaged product that belongs to a food category set out in column 1 of the List of Permitted Supplemented Food Categories and to which a supplemental ingredient has been added, but does not include 

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  • (b) a food that is labelled or advertised for consumption by

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  • (e) a beverage with an alcohol content of more than 0.5%; (aliment supplémenté)

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• 101.01 (1) In these Regulations,

  fit for duty

  fit for duty , in respect of a person, means that their ability to act as a flight crew member of an aircraft is not impaired by fatigue, the consumption of alcohol or drugs or any mental or physical condition; (apte au travail)

  specialty air services

  specialty air services  means aerial mapping, aerial surveying, aerial photography, forest fire management, fire fighting, aerial advertising, glider towing, parachute jumping, aerial construction, heli-logging, aerial sightseeing, flight training, aerial inspection and surveillance and aerial spraying services; (services aériens spécialisés)

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• 6 (1) A licensee may broadcast a commercial message directly or indirectly advertising an alcoholic beverage only if

  • (a) the sponsor is not prohibited from advertising the alcoholic beverage by the laws of the province in which the commercial message is broadcast;

  • (b) subject to subsection (2), the commercial message is not designed to promote the general consumption of alcoholic beverages; and

  • (c) the commercial message complies with the Code for Broadcast Advertising of Alcoholic Beverages, published by the Commission on August 1, 1996.

• (2) Paragraph (1)(b) does not apply so as to prohibit industry, public service or brand preference advertising.

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• 4 (1) A licensee may broadcast a commercial message directly or indirectly advertising an alcoholic beverage only if

  • (a) the sponsor is not prohibited from advertising the alcoholic beverage by the laws of the province in which the commercial message is broadcast;

  • (b) subject to subsection (2), the commercial message is not designed to promote the general consumption of alcoholic beverages; and

  • (c) the commercial message complies with the Code for Broadcast Advertising of Alcoholic Beverages, published by the Commission on August 1, 1996.

• (2) Paragraph (1)(b) does not apply so as to prohibit industry, public service or brand preference advertising.

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