Marginal note:Definition of display area
14 For the purposes of section 15, subsection 17(1) and sections 18 and 19, display area , in respect of visual advertising, means the portion of the surface area of an advertisement on which the information required under this Part may be displayed and that,
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(a) in the case of visual advertising by video, occupies 100% of the surface area of the advertisement; and
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(b) in every other case, occupies — from the edge that is in the horizontal plane, that forms the upper limit of the advertisement and that extends from the left edge to the right edge of the advertisement — at least 20% of the surface area of the advertisement that is visible at first sight to consumers.