Government of Canada / Gouvernement du Canada
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Tobacco and Vaping Products Act

Version of section 24 from 2002-12-31 to 2003-09-30:

Marginal note:Sponsorship promotion

  •  (1) Subject to the regulations and subsections (2) and (3), a person may display a tobacco product-related brand element in a promotion that is used in the sponsorship of a person, entity, event, activity or permanent facility if the person, entity, event, activity or facility

    • (a) is associated with young persons or could be construed on reasonable grounds to be appealing to young persons or if young persons are its primary beneficiaries; or

    • (b) is associated with a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.

  • Marginal note:Display of brand element

    (2) A person may display a tobacco product-related brand element only within the bottom ten per cent of the display surface of any promotional material.

  • Marginal note:Promotional materials

    (3) A person may use promotional material that conforms with subsection (2) and that displays tobacco product-related brand elements

    • (a) in a publication that is provided by mail and addressed to an adult who is identified by name;

    • (b) in a publication that has an adult readership of not less than eighty-five per cent;

    • (c) in signs or programs available on the site of the event, activity or permanent facility; or

    • (d) in signs in a place where young persons are not permitted by law.

  • Marginal note:Other sponsorship

    (4) Where the criteria described in paragraphs (1)(a) and (b) do not apply to a sponsorship, a person may, subject to the regulations, use a tobacco product-related brand element in the promotion of the sponsorship.

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