Tobacco and Vaping Products Act
Marginal note:Sponsorship promotion
24 (1) Subject to the regulations and subsections (2) and (3), a person may display a tobacco product-related brand element in a promotion that is used in the sponsorship of a person, entity, event, activity or permanent facility if the person, entity, event, activity or facility
(a) is associated with young persons or could be construed on reasonable grounds to be appealing to young persons or if young persons are its primary beneficiaries; or
(b) is associated with a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.
Marginal note:Display of brand element
(2) A person may display a tobacco product-related brand element only within the bottom ten per cent of the display surface of any promotional material.
Marginal note:Promotional materials
(3) A person may use promotional material that conforms with subsection (2) and that displays tobacco product-related brand elements
(a) in a publication that is provided by mail and addressed to an adult who is identified by name;
(b) in a publication that has an adult readership of not less than eighty-five per cent;
(c) in signs or programs available on the site of the event, activity or permanent facility; or
(d) in signs in a place where young persons are not permitted by law.
Marginal note:Other sponsorship
(4) Where the criteria described in paragraphs (1)(a) and (b) do not apply to a sponsorship, a person may, subject to the regulations, use a tobacco product-related brand element in the promotion of the sponsorship.
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