Tobacco and Vaping Products Act
22 (1) Subject to this section, no person shall promote a tobacco product by means of an advertisement that depicts, in whole or in part, a tobacco product, its package or a brand element of one or that evokes a tobacco product or a brand element.
(2) Subject to the regulations, a person may advertise a tobacco product by means of information advertising or brand-preference advertising that is in
(a) a publication that is provided by mail and addressed to an adult who is identified by name;
(b) a publication that has an adult readership of not less than eighty-five per cent; or
(c) signs in a place where young persons are not permitted by law.
Marginal note:Lifestyle advertising
(3) Subsection (2) does not apply to lifestyle advertising or advertising that could be construed on reasonable grounds to be appealing to young persons.
(4) The definitions in this subsection apply in this section.
brand-preference advertising means advertising that promotes a tobacco product by means of its brand characteristics. (publicité préférentielle)
information advertising means advertising that provides factual information to the consumer about
(a) a product and its characteristics; or
(b) the availability or price of a product or brand of product. (publicité informative)
publicité de style de vie
lifestyle advertising means advertising that associates a product with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring. (publicité de style de vie)
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