Government of Canada / Gouvernement du Canada
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Tobacco and Vaping Products Act

Version of section 22 from 2009-10-08 to 2018-05-22:

Marginal note:Advertising

  •  (1) Subject to this section, no person shall promote a tobacco product by means of an advertisement that depicts, in whole or in part, a tobacco product, its package or a brand element of one or that evokes a tobacco product or a brand element.

  • Marginal note:Exception

    (2) Subject to the regulations, a person may advertise a tobacco product by means of information advertising or brand-preference advertising that is in

    • (a) a publication that is provided by mail and addressed to an adult who is identified by name; or

    • (b) [Repealed, 2009, c. 27, s. 11]

    • (c) signs in a place where young persons are not permitted by law.

  • Marginal note:Lifestyle advertising

    (3) Subsection (2) does not apply to lifestyle advertising or advertising that could be construed on reasonable grounds to be appealing to young persons.

  • Marginal note:Definitions

    (4) The definitions in this subsection apply in this section.

    brand-preference advertising

    publicité préférentielle

    brand-preference advertising means advertising that promotes a tobacco product by means of its brand characteristics. (publicité préférentielle)

    information advertising

    publicité informative

    information advertising means advertising that provides factual information to the consumer about

    • (a) a product and its characteristics; or

    • (b) the availability or price of a product or brand of product. (publicité informative)

    lifestyle advertising

    publicité de style de vie

    lifestyle advertising means advertising that associates a product with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring. (publicité de style de vie)

  • 1997, c. 13, s. 22
  • 2009, c. 27, s. 11

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