Tobacco and Vaping Products Act
22 (1) Subject to this section, no person shall promote a tobacco product by means of advertising that depicts, in whole or in part, a tobacco product, its package or a tobacco product-related brand element or that evokes a tobacco product or a tobacco product-related brand element.
(2) Subject to the regulations, a person may advertise a tobacco product by means of information advertising or brand-preference advertising that is in
(a) a publication that is addressed and sent to an adult who is identified by name; or
(b) [Repealed, 2009, c. 27, s. 11]
(c) signs in a place where young persons are not permitted by law.
Marginal note:Lifestyle advertising
(3) Subsection (2) does not apply to lifestyle advertising or advertising for which there are reasonable grounds to believe that it could be appealing to young persons.
(4) The definitions in this subsection apply in this section.
- brand-preference advertising
brand-preference advertising means advertising that promotes a tobacco product by means of its brand characteristics. (publicité préférentielle)
- information advertising
information advertising means advertising that provides factual information to the consumer about
(a) a product and its characteristics; or
(b) the availability or price of a product or brand of product. (publicité informative)
- lifestyle advertising
lifestyle advertising[Repealed, 2018, c. 9, s. 29]
- 1997, c. 13, s. 22
- 2009, c. 27, s. 11
- 2018, c. 9, s. 29
- Date modified: