Government of Canada / Gouvernement du Canada
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Tobacco and Vaping Products Act

Version of section 22 from 2018-05-23 to 2023-11-14:

Marginal note:Advertising

  •  (1) Subject to this section, no person shall promote a tobacco product by means of advertising that depicts, in whole or in part, a tobacco product, its package or a tobacco product-related brand element or that evokes a tobacco product or a tobacco product-related brand element.

  • Marginal note:Exception

    (2) Subject to the regulations, a person may advertise a tobacco product by means of information advertising or brand-preference advertising that is in

    • (a) a publication that is addressed and sent to an adult who is identified by name; or

    • (b) [Repealed, 2009, c. 27, s. 11]

    • (c) signs in a place where young persons are not permitted by law.

  • Marginal note:Lifestyle advertising

    (3) Subsection (2) does not apply to lifestyle advertising or advertising for which there are reasonable grounds to believe that it could be appealing to young persons.

  • Marginal note:Definitions

    (4) The definitions in this subsection apply in this section.

    brand-preference advertising

    brand-preference advertising means advertising that promotes a tobacco product by means of its brand characteristics. (publicité préférentielle)

    information advertising

    information advertising means advertising that provides factual information to the consumer about

    • (a) a product and its characteristics; or

    • (b) the availability or price of a product or brand of product. (publicité informative)

    lifestyle advertising

    lifestyle advertising[Repealed, 2018, c. 9, s. 29]

  • 1997, c. 13, s. 22
  • 2009, c. 27, s. 11
  • 2018, c. 9, s. 29

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