PART 2Required Information in Advertising (continued)
Presentation of Required Information (continued)
Visual Advertising (continued)
29 The attribution “Health Canada” must be displayed immediately after the English version of the health warning that is displayed in the advertising, and the attribution “Santé Canada” must be displayed immediately after the French version of the health warning.
Marginal note:Attribution — legibility
30 The attribution of a health warning must be displayed
(a) in a standard sans serif type that is not compressed, expanded or decorative; and
(b) in the same font and type size as the health warning.
Marginal note:Required information
31 Required information that is conveyed in visual advertising by video must be displayed at the end of the advertising.
Marginal note:Health warning — minimum duration
32 A health warning that is conveyed in visual advertising by video must be displayed for at least
(a) four seconds, if the health warning is displayed in only one official language; or
(b) eight seconds, if the health warning is displayed in both official languages.
Marginal note:Application of sections 34 to 36
33 Sections 34 to 36 apply to all kinds of audio advertising.
Marginal note:Required information — placement
34 Required information that is conveyed in audio advertising must be conveyed at the end of the audio advertising and must not be combined with any other audio information.
35 The following requirements apply to the health warning that is conveyed in audio advertising:
(a) the health warning must be conveyed in its entirety at the same speed, volume and tone as the main message, without any word being emphasized more than any other;
(b) the health warning must be conveyed at the same speed, volume and tone in both official languages, if the advertising uses both official languages or another language; and
(c) the health warning must be conveyed without any music or background sound.
36 The attribution “This is a Health Canada warning:” must immediately precede the English version of the health warning that is conveyed in audio advertising and the attribution “Ce message est une mise en garde de Santé Canada :” must immediately precede the French version of the health warning.
Audio-Visual Advertising by Video
Marginal note:Required information — audio-visual advertising by video
37 In the case of audio-visual advertising by video, the audio and visual components of required information must be conveyed simultaneously.
Coming into Force
Marginal note:30th day after publication
Marginal note:60th day after publication
(2) Sections 3 and 4 come into force on the 60th day after the day on which these Regulations are published in the Canada Gazette, Part II.
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