Cannabis Act (S.C. 2018, c. 16)
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Act current to 2024-08-18 and last amended on 2023-04-27. Previous Versions
Marginal note:Promotion
17 (1) Unless authorized under this Act, it is prohibited to promote cannabis or a cannabis accessory or any service related to cannabis, including
(a) by communicating information about its price or distribution;
(b) by doing so in a manner that there are reasonable grounds to believe could be appealing to young persons;
(c) by means of a testimonial or endorsement, however displayed or communicated;
(d) by means of the depiction of a person, character or animal, whether real or fictional; or
(e) by presenting it or any of its brand elements in a manner that associates it or the brand element with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.
Marginal note:Exception — informational promotion — cannabis
(2) Subject to the regulations, a person that is authorized to produce, sell or distribute cannabis may promote cannabis by means of informational promotion or brand-preference promotion if the promotion is
(a) in a communication that is addressed and sent to an individual who is 18 years of age or older and is identified by name;
(b) in a place where young persons are not permitted by law;
(c) communicated by means of a telecommunication, where the person responsible for the content of the promotion has taken reasonable steps to ensure that the promotion cannot be accessed by a young person;
(d) in a prescribed place; or
(e) done in a prescribed manner.
Marginal note:Exception — informational promotion — cannabis accessories and services
(3) Subject to the regulations, a person may promote a cannabis accessory or a service related to cannabis by means of informational promotion or brand-preference promotion if the promotion is
(a) in a communication that is addressed and sent to an individual who is 18 years of age or older and is identified by name;
(b) in a place where young persons are not permitted by law;
(c) communicated by means of a telecommunication, where the person responsible for the content of the promotion has taken reasonable steps to ensure that the promotion cannot be accessed by a young person;
(d) in a prescribed place; or
(e) done in a prescribed manner.
Marginal note:Exception — point of sale — cannabis
(4) Subject to the regulations, a person that is authorized to sell cannabis may promote it at the point of sale if the promotion indicates only its availability, its price or its availability and price.
Marginal note:Exception — point of sale — cannabis accessory and services
(5) Subject to the regulations, a person that sells a cannabis accessory or provides a service related to cannabis may promote it at the point of sale if the promotion indicates only its availability, its price or its availability and price.
Marginal note:Exception — brand element on other things
(6) Subject to the regulations, a person may promote cannabis, a cannabis accessory or a service related to cannabis by displaying a brand element of cannabis, of a cannabis accessory or of a service related to cannabis on a thing that is not cannabis or a cannabis accessory, other than
(a) a thing that is associated with young persons;
(b) a thing that there are reasonable grounds to believe could be appealing to young persons; or
(c) a thing that is associated with a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.
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